5 Essential Tips for Marketing Your Business Online

Carlene Kelsey

If you have a business, you must not ignore marketing and  Showcasing it online any longer.

And consider using social media, as 78% of small businesses are using Social Media to grow their businesses.

Here are just 5 tips to get you started:

  • Your Website Must Be Mobile Friendly

If you are using WordPress, make sure your theme is modern, Clean and mobile friendly.  Interested future customers

are looking online first to discover businesses they want to do business with. So…. You must have an online presence

that will represent your business 24/7.

  • Decide which 3 Max, Social Media Channels you’ll frequent.

When you outline your Ideal Client Avatar, decide where they Are online and build your brand presence there.

That way you won’t be all over the place, and can concentrate on sharing valuable information to your community.

  • Start from Day 1 to Build Your Email List

Setting up your email marketing autoresponder should be your 1st project when starting your business. You want to create an asset that you’ll have 100% control over and begin to create relationships with your followers. First task is to create a valuable opt in gift that you will give away in exchange for a name and email.

  • Begin with a Small Marketing Budget

Put some time into creating a quarter, by quarter marketing budget and plan out your promotions, expenses and activities.  If Facebook  (including Instagram), LinkedIn or Pinterest are your avenues to promote your business, then consider spending a littler on  ads on one of those platforms.

  • Begin Creating varied forms of Content

       It’s still true today, Content Is King! Hubspot Inc. has said “Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.”

       Change up the content you create and be sure to include these types:

  •        Educational Videos
  •        List Posts
  •        Always include Images
  •        Memes
  •        Gif’s
  •        Articles
  •        Podcasts
  •        And more…

             If you keep at it, very soon, people will begin to feel as though they know you through your content.  And then when people come to know you, like you, and trust you, they will naturally want to do business with you.

That’s all I have for you today, 5 Essential marketing Tips in a nutshell.  Now Go Be GREAT Content Creators!

You are cordially invited to my new Masterclass on Content and Next Steps

This class is being held online on July 24th at 11am PT | 2pm ET.  Please register today to attend!  

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