A GREAT 3 step process for creating a super opt in gift in exchange for email addresses.

1. Your opt in gift should provide a definite solution to just one problem. It needs to be a concise, blueprint, workbook, template, guide, or checklist, no longer than 12 pages.  It should include a short bio on you, the creator.  It should also include social proof. i.e. at least 2 testimonials.  Your visitors should get a quick victory or small win after downloading your free gift.

1. Create a Quick and Simple solution that addresses one problem. Suggestions:  a 10-minute auto file or a 5 minute video file. A one-page cheat sheet, or checklist.  And it should not take you more than 2 hours to create. Keep it simple and remember to put yourself into your ideal client’s shoes.  They need non complicated language; with easy steps they can actually do. They must understand it to finish it and get a benefit right away. Generally speaking anything that is 30 days long, such as a challenge, or email sequence is just too long.  Most people will lose interest and definitely not get a quick result.

1. Your Freebie should also be consistent with your overall business message.  When your visitors land on your homepage, the gift should match their expectations.  Create your gift with your audience’s needs in mind, and usually they are novices. Remember why your visitor landed on your page in the first place, and address one of their biggest problems.  Make certain the cover is designed nicely and is appealing.  They often judge the gift by the cover and decide to opt in or not.  

So that’s my advice on creating your best Opt In Gift for your Ideal Audience.  Get creative, and make it uniquely you. And do include all the elements mentioned above, as you’ll be showing your expertise and knowledge in your field. Then down the road, when your mailing list followers see offers from you, they will already Know, Like and Trust you and most likely decide to buy from you.  

My next article will be about what to include in your Opt In Landing Page, so your maximize your opt ins for your free gift.  So stay tuned….

Carlene Kelsey

Carlene has been helping entrepreneurs for over 12 years with their online technical requirements, such as, Wordpress Websites, Email Marketing & Autoresponders and Social Media Management.  Her newest offering is Creating the most affordable and Best ROI Facebook and Instagram Ad Campaigns for her entrepreneur clients. She is dedicated, professional and the perfect tech partner for your online business.

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