5 Tips to Help You Create Your Personal Style and Brand With Content

Carlene Kelsey

Your personal style or brand informs people about:

  • Who you Are as a Human Being.
  • What Expertise You Have.
  • What You Offer.

Here are the today’s 5 tips. 

1)    Make a blog part of your business website

Publish weekly blog posts that educates your audience on your topic.

Ideas for posts:

  • Relay the latest Industry news.
  • Share events or company events you are part of.
  • Stories that highlight your “why” and what you do.
  • Teach Something.
  • Share resources.

2)    Create a regular weekly Social Media Posting Plan

Follow these tips to make the maximum impact for your efforts:

  • Be visible on the channels where your audience hangs out.
  • Ask questions to engage your followers.
  • Maybe start a Private Facebook Group, just for your community.
  • Join other communities that you can contribute to and offer value.
  • Start a content calendar and use it weekly.

3)   Answer Questions Online

Q & A participation is a very good way to build your brand online.

  • Find the relevant forums, blogs, groups where your ideal customer is hanging out and Spends time.
  • Check these sources frequently to see if you can answer questions and offer your expertise.
  • Spend some time on your Social Media Platforms and answer questions there.

4)   Use Video ( short form up to 3 minutes )

These days video is necessary to your brand and style.  Viewers can see you ang get to know, like and trust you by using video.

A Few Video Content Tips:

  • Tell a story about why you started your business.
  • Share tips and resources that have helped you.
  • Create join ventures and do interviews.
  • Share a “behind the scenes”  video.
  • Post a clip from a recent seminar or talk you did.

5)   Market Yourself for Guest Appearances

Expand your reach by working with relevant people in your niche to present to their audiences.  Here are a few ideas:

  • Form a few JV Partners.
  • Share your content, offers, services on their platforms.
  • Eventually build up your talks into more complex presentations and go after companies in your Niche.

When you need a content partner, I’m available to help you get started creating a plan or doing the ongoing posting that’s required. Just reach out and set up a call with me.  I Want To Chat 

 

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