Long Tail Keywords and Why You Should Use Them

Generally speaking, they have lower search volumes, and you can therefore rank for them easier.

True they are searched less often, but added together with 2 or 3 key word search terms(head terms), they make up a large percentage of overall searches.

Here are some examples:

marketing agency
marketing expert

Long tail Keywords:
Content marketing for LinkedIn
Content marketing strategies for business coaches

These long tail keywords are long and specific.  When you use the Long Tail Keywords on your website, it will be easier to rank on the search engines.

Here’s a real example:

Content Marketing 5,140 billion searches

Content Marketing for Realtors 20.5 million searches

As you can see that’s considerably fewer sites you will be competing with to rank on the first page of Google.

This also means that if you are running paid Google Ads, you will get more bang for your advertising buck and the long tail keywords will cost you less in ad dollars.

It’s easy to find Long Tail Keywords in Google

Just begin typing in the google search box and the Autocomplete feature will show you a drop down list of related terms that people have searched for:

 Google best content marketing search example

and you can also take it a step further…. 

Here’s an example when you search for Best Content Marketing M

You can also use Keyword tools there are too many to list here, some are free and some are paid options.  

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