Are Paid Ads Worth It In 2023?
I get asked that question a lot and the answer is yes, absolutely they are worth it……but you must structure the ad campaign properly and work with the Algorithm to have success.
Facebook is still the biggest platform with 2.936 billion active monthly users. If you choose not to run Facebook ads you are missing out and choosing to ignore thousands of potential customers. They could become leads and eventually customers for your business!
I believe paid Facebook and Instagram ads are still powerful tools for businesses to grow and scale in today’s online world. You should use paid advertising to build a large following, engage with your customers, and offer your products and services. With paid ads you will definitely reach people who otherwise may never have come across your business online at all.
However, you may need to get help with this task, as it can be downright:
–Confusing
-Frustrating
-A big waste of money
Here are the 5 Essential Elements of a GREAT Facebook/Instagram Ad Campaign:
1. Choose the right goal which is known as your objective.
What do you want the viewer to do next when they see your ad? Click a link, watch a video,
fill out a form, like your page. There are many to choose from
2. Determine your budget. The budget fits with the objective and some have higher limits than
others. Decide what you can afford for the length of the campaign.
3. Be certain you choose the right audience. Brainstorm exactly who you want to see your ad.
Where they live, what their age is, if they already follow your page/profile, and a few of their
interests.
4. Decide where you want to place your ad and have it show up for viewers. Facebook only, or FB and IG, Messenger, What’s app and if you should include Audience Network or not.
5. Create your ad copy and creative. It could be a single image or short form video, or carousel with a few images that viewers will need to flip through to consume the entire contents.
You may also wish to split test one ad against the other and the algorithm will let you know which ad is more popular and then you can continue to run that ad only.
There is a lot to getting your ad campaigns just right. And I can help you for sure.
Just set up a call with me here 👉 Call With Carlene and let’s discuss your business goals and desires.
Carlene has been helping entrepreneurs for over 12 years with their online technical requirements, such as, Wordpress Websites, Email Marketing & Autoresponders and Social Media Management. Her newest offering is Creating the most affordable and Best ROI Facebook and Instagram Ad Campaigns for her entrepreneur clients. She is dedicated, professional and the perfect tech partner for your online business.
Next Post
