Are You Ready For Facebook or Google Paid Advertising?

Here are the top 5 considerations to know when your business is ready for Facebook or Google paid ads.

1.Your website is complete, and your messaging is clear and concise.  You should have offers and services, your story or mission statement, and visitors know what they can get from you. 

2.The site is easy to navigate, and your prospects don’t have to spend a lot of time finding answers to their questions. They can know instinctively that they are a good fit for working with you.  They can therefore make an informed decision right away.

3.You have a complete business, with all your processes in place.  This would be your email marketing and autoresponder sequences, your contract, new client orientation packet, and any terms and conditions that may apply.

4.You have the capacity to take on new clients.  Be sure your manpower is sufficient to service the leads that come in when you begin to advertise using paid avenues. It would be a disaster if leads began to flow and there was no ability to begin servicing them.

5.You are ready to grow and scale your business and you need to reach a large number of new prospects who may have never heard of you or don’t know what you can offer them. You word definitely gets out to a much broader group than just your followers through paid ads.

Paid advertising is definitely worth investigating, as it’s increasingly hard to predict the social media algorithms and dangerous to rely 100% on organic audiences.  Paid traffic gives your business a guaranteed better chance of reaching a larger audience and more eyeballs on your “stuff.”

Another benefit is that you can get real specific on your targeting and who you want to see your ad.

Both Facebook and Google have different, but excellent ways to do that in your ad campaigns.

You can get analytics and know which ads are performing per the goals of the campaign.  It’s also a good idea to compare paid traffic and results vs organic traffic and results.  You’ll soon know if you want to consider spending money to grow your business. 

Using analytics, you’ll also know when the best time is to run ads.  What day, time of the day and how often to show your ads can be optimized once your ads run for 10-14 days.

One of the most important pieces of your ad campaign is your budget.  It must be in line with goal and results you are looking for in using paid advertising.  

Finally, use the Facebook Ads Library for inspiration and to see what others are doing with their current campaigns.  https://www.facebook.com/ads/library/

I have a new FREEBIE that I invite you to pick up, it’s all about budgets.   When you follow the guidelines in this PDF you’ll know one of the 5 most important success tricks to getting started with Paid Facebook advertising.   Go ahead and grab your copy today:  CLICK HERE