Have You Listed Your Business in Any Online Directories?
Did you know you could list your business in Online Directories?
An important tool in organizing and presenting a plethora of websites available on the internet is the use
of Directories. They are an alternative to Search Engines that links and categories sites on the web.
The advantage to Directories as opposed to Search Engines is that directories are edited by humans,
whereas search engines simply return automated results based on keywords which may not always be the most effective
to quickly find a website that is appropriate to the topic being searched for.
Websites are submitted to directories by the webmaster, where they are reviewed by natural editors, evaluated,
sorted into categories, and ranked within categories according to relevance. They are then listed in a
directory form that is simple to read and navigate for the average browser. For a website to create and maintain
high web visibility, and therefore attract a high number of visitors, it is essential to be listed in a number of
quality directories.
The best known directories are Yahoo, DMOZ and Google, but it is worth being aware of the quality of the directory before
submitting your site. The average browser will not explore beyond the second or, at most, third page of directory results for the searched for topic, but if the Directory is not of quality some websites listed in those all-important first few pages may not deserver to be there. The usefulness of Directories to return appropriate search results to be valuable to a site is under debate.
Here are 3 solid reasons why to list your business in reputable online directories:
1) Gain Greater Visibility. The results will vary if Google is used or Yahoo is used.
2) Develop Your Brand in your local service area. Reviews can be left to create a positive image for your business.
3) Provide Essential Detailed Business Information. Users can easily click on a link connecting to your website and learn more about your products and services.
Here’s a recent article from Search Engine Journal with a list of appropriate Directories you should consider: https://www.searchenginejournal.com/web-directories-list/287799/
Directories still provide value. When a directory receives traffic from your target audience, you would want to be listed there too. Right?
Carlene has been helping entrepreneurs for over 12 years with their online technical requirements, such as, Wordpress Websites, Email Marketing & Autoresponders and Social Media Management. Her newest offering is Creating the most affordable and Best ROI Facebook and Instagram Ad Campaigns for her entrepreneur clients. She is dedicated, professional and the perfect tech partner for your online business.
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