The 5 Most Important Pages on Your Website
These 5 pages are the most important ones on your website. I Urge you to make sure you have these covered to attract the maximum number of
leads for your business.
1) About
The about us or about me should concentrate on the business leader and their history, values, and company philosophy.
This page should have the owner’s “STORY” on how the company came to be. It should be personal and include a recent photo.
2) Services Page
This page should include your business services and all the details regarding your packages. Photos are useful to describe your
company’s offerings and most visitors won’t even consider doing business with you if your prices are not published here.
3) FAQ
The FAQ an important page that should answer your visitor’s questions in advance. So think about the top 7-10 questions you get
asked most about your business and what you do and list them here. Listing them could save you tons of unnecessary questions and phone calls.
4) Privacy Policy and Website Terms
A privacy is essential for each website. It explains what you’ll do with the private data they provide you. It should cover what kind of info you gather,
how you will use it and that it will not be shared with 3rd parties. You must strictly adhere to your privacy policy.
5) Contact
Your potential customers need a way to reach out and contact you. This page should include, physical address, if you have one, phone number, email, and a contact form
that will be forwarded to you via email when it’s completed by a visitor.
An added tip is to have a call to action, (tell them what you want them to do next) on every page of your site. A few examples would be: Sign up for our newsletter or give us a call, or
complete the form and tell us about your project, or opt-in to your FREE Giveaway. You are missing a big opportunity if you don’t guide your visitor to take a small action after they’ve
visited your site and read your content.
So….do you have a website or are you planning to have one soon? Just don’t forget to include these 5 pages during your website design or re-design. If you have any questions, do let us know.