What do my clients need?

What do my clients need?

5 Ideas to Give to your Followers for FREE

You want to be sure that your offer is unique, genuine, and offers a great amount of value, in order for a prospect/visitor to give up their email address to opt in. Put your customer’s hat on and give them a good reason to give up their email.
Here are just a few ideas:

1. A free eCourse that you provide via email over a short period (5-7 days) of time. This is a great relationship building strategy and since it is drip content, you get the advantage of being “top of mind” and the expert.
2. Free White Paper or Free Report-This is a short (up to 25 page) report that can be downloaded and consumed easily.  Design it around one specific problem your audience needs a solid solution for immediately. Lately though, free reports have declined in value, somewhat.
3. Access to a Free Webinar you are hosting.  When you are live on the webinar there is a good chance you’ll begin creating real relationships with the attendees.
4. Done for You Content.  Templates, checklists, or ready-made Social Media Graphics tend to be craved and needed for entrepreneurs and small business owners.
5. A Video Download. Video has the highest conversion rates today, and you will definitely begin gaining your followers trust when you send them a video.  It could be a teaching (keep it short and to one topic) video or an expert interview.

There you have 5 ideas that you can pick from and get your opt in offer set up in just a few hours. Whatever you choose to use, write an enticing Name, and outline the best strategies your client can use to solve the problem you are addressing in your opt in offer. Good Luck.