Why Social Media is a Good Strategy for Your Business

Using 3 to 5 social media channels to market your business online is what 96% of businesses are doing in 2018. But it’s sometimes a struggle because about 85% of these folks aren’t sure of the best tools to use. Hopefully, this article will help you and provide some clarity and strategic ideas you can use, beginning today.

Here are the top 5 reasons for participating in Social Media is a good business move.
1) Improve Search Engine Rankings.
You’ve undoubtedly heard of SEO (Search Engine Optimization) and know that it’s important to get your site in the Google rankings when someone searches for a keyword your business is wanting to rank for.
Although, Social Media doesn’t directly increase SEO, up to 58% of marketers who have been using Social Media, have reported seeing improved Google rankings. Their sites are showing up in Google in the top positions for their keywords.
The world uses Google to find and research information every single day. And…. these folks aren’t likely to navigate past the first page very often, if ever. Usually, they find their answers on page one. If your business is not showing up towards the top of the search engine results, you should probably adjust your SEO strategy.

Creating great, innovative content that includes blog posts, infographics, case studies, behind the scenes pictures, will make your business’s social media online presence credible and easier to locate.
Once you begin regular posting, you build a loyal community of followers that will get to know, like and trust you. They will automatically “like” and “share” your content. And you’ll be much more apt to catch the eye of the influencer’s in your marketplace
who will comment and write about your business and provide links back to your post, which will directly help your SEO rankings on Google.

2) SM is Cost Effective
It’s probably the most effective way you can spend your marketing dollars. Signing up and creating Social Media profiles on the networks where your customers frequent is free. And you don’t have to be on all them. That would be unnecessary. Concentrate on 3 or 4 and you will become more comfortable over time. The key is to be consistent and be regular with your postings. As you grow your business, you can then consider paid social media advertising to help you bring in more return on your investment in Social Media.

3) Better Customer Satisfaction
Well, Social Media is social, and it is a networking and communication opportunity to connect with your audience. When you create a voice for your company through the key platforms you begin to humanize your company and employees. Your customers will appreciate when they see your posts and comment or leave comments, you will answer them and they receive personalized responses, rather than an automated Voice Mail message. When you acknowledge each comment it shows that you care
and are aiming for a pleasant experience with your company. Your compassion comes through and even if there are issues raised, you can address them and course correct anything before it becomes a major complaint, usually.

4)Increased Brand Awareness
As mentioned before, Social Media is one of the most cost-effective digital marketing methods available to you today. It will increase your brand’s visibility and should be an essential part of your businesses’ marketing plan. Your content will introduce your business, products, and services to a whole new network of individuals who have the potential to become your customers. By investing only a few hours per week, company’s generally claim their social media efforts greatly increased their leads and customers, over time.

5) Tools you can use to be effective with your Social Media Efforts Create your weekly social media schedule and be consistent. I’ve created a free Social Media Weekly Schedule and calendar for you. You can Grab It Here >> SM Weekly Schedule & Calendar

And this Forbes article highlights the top Social Media tools you might consider using once you have your profiles created. >> CLICK HERE

There are obviously a lot more reasons why Social Media benefits your business. But I hope this article got you thinking and looking forward to beginning a weekly planned Social Media Program for your company. If you have any questions, just let me know.

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