5 Tips to Help You Drive Traffic From Social Media

1. Create an Interactive Community

People love to talk to each other about issues that affect them. If you really want to offer a huge benefit to your customers and potential customers, form a community around them. Create a message board that is interactive and generates a lot of visitor activity and participation. Promote the board, which will promote your website – thus garnering not only more traffic the first time you promote the forum, but if it’s active people will also come back again and again.

2.  Engage on Social Media

You can’t just open a social media account, fill out a profile, start blasting updates and expect any results. Well, at least not the results you want. You need to start with a plan, understand your goals, choose your tactics, and then seek to engage with others on social media to ensure that your plans happen and your goals are met.

3.  Track, Measure & Adjust

Find out which types of content get more shares, more comments and more action. Know what your customers want to read. Ask them what they need to know. The more you can track the success of your campaigns the more you can improve. You can actually adjust and improve any campaign in progress if you have the right information.

4.  Use Varied Content on Social Media

Mix up what type of content you share and add to your social media updates. Use newsworthy content, evergreen content and content in different forms like video, infographics, and text. You want to write a blurb before each share in order to pique the reader’s attention and share high-quality, relevant content on a regular basis.

5.  Present Content with Strong CTA’s

Never send out any content on social media without a call to action (“CTA”). Your CTA must be varied, and to the point. Don’t beat around the bush. If you want your audience to share your infographic, ask them to. If you want your audience to “like” your post, ask them to. If you want your audience to click through to read the rest of something on a website, ask them to. Finally, if you want them to buy something, ask them to buy it. Tell them the benefits of doing so, and ask them to do it.