What You Need To Know About FB & IG Learning Phase
Each new Ads Manager Ad or Boosted Post Ad must go through the Learning Phase. It’s a period of time that the delivery system takes to know the ad and discover whom to show it to.
If you have a current ad running, and you make a significant edit to it, the ad will go back through the Learning Phase.
You may see this Title in your Ads Manager Deliver Column: Learning. Once your ad gets 50 optimization events i.e. video view, link clicks, lead form completed etc. Whatever your goal is or objective you chose, then your ad is out of the learning phase.
This usually can take 5-7 days.
Learning phase Best Practices
1. Wait until your ad is out of the learning phase to make any edits.
2. Avoid unnecessary edits that would cause the ad to go back into the learning phase.
3. Avoid creating many ads and ad sets in one campaign.
4. Use realistic and recommended budgets for your objective.
Remember, you need to get 50 optimization events to get out of the Learning phase.
About Learning Limited
When your ad isn’t getting enough optimization events to exit the learning phase, the delivery system puts it into what’s called Learning Limited. You may need to increase your daily budget, or change up your audience and make it more broad to get out of learning limited.
Here’s an official Facebook article about Learning Limited
https://www.facebook.com/business/help/269269737396981?id=561906377587030
Ready to get started with Facebook and Instagram ads in 2022? Just set up a complimentary
30 minute call with me to explore the possibilities of growing your business:
https://CarleneKelsey.as.me/ads
Carlene has been helping entrepreneurs for over 12 years with their online technical requirements, such as, Wordpress Websites, Email Marketing & Autoresponders and Social Media Management. Her newest offering is Creating the most affordable and Best ROI Facebook and Instagram Ad Campaigns for her entrepreneur clients. She is dedicated, professional and the perfect tech partner for your online business.
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